The New Year is at doors and at this point assessing 2017 and planning for 2018 would be worthwhile. A few years ago, the concept of ‘Digital Marketing’ was limited to the term SEO and a few traditional brand building concepts. But now you know the term brings wider strategies and a world of new opportunities before us. Apart from marketing strategies like SEO, PPC, Website and Fan Pages, what should one look forward for the coming year for improving your sales pitch?
Plan according to the nature of your business
The first and foremost part comes with Planning. ‘Failing To Plan Is Planning To Fail’ says Marcus Miller in his article Planning SEO Success. ‘Planning’ according to the nature of your business is important for success. Many marketers and business owners still think that having a website with tags full of keywords is enough for winning business. Remember those days are no more. Ask your digital marketer, what is ‘planned’ for us in the next year.
Move with swift changing trends
Digital Media trends are changing very fast as hundreds of concepts are introduced to the world daily. You need to adapt your business to new trends, but remember with a “planned game’. Should not create fan pages all over the web as you see a new trend. Go for research and choose the best suitable media for your business. For example, you can make accounts both on Instagram for images and Periscope for live streaming. But before spending on that, plan whether your business actually requires live streaming or image uploading platforms for improving sales.
Get started with Mobile
As you are aware, the mobile and apps are the leading trends these days. Google is also offering apps indexing in search results, which poses the need of a mobile friendly website for your business. Studies shows that having a Mobile version site is adequate and do not required to maintain a desktop version. Check whether your website is mobile friendly by using Google testing tool test your website.
Siri, Cortana, Google Now and Facebook M
Introduction of Digital Assistants like Siri, Cortana, Google Now and Facebook M will revolutionize and the days are not too far that these DAs become very popular and take over the traditional browser based searches. Studies show that they can offer quick and relevant local search results for every query, which will eventually result in decreasing overall visits to the websites. To a search marketer, this brings the need of developing a new kind of search engine optimization strategy for improving the sales volume.
Apple Watch and Virtual Reality Devices
The world is changing and you need to keep your eyes on new devices, technologies and marketing software tools. Make use of the opportunities put forth by new technologies like Apple Watch and Virtual Reality Devices, which will bring devastating changes to the life of people and to the realm of digital marketing by connecting and integrating popular social media and video platforms completely in an unpredictable way.
The important areas, which you should focus on, are;
The digital marketing strategies listed above may seem as same as before, but do it in a different way. Credibility and creativity are the key factors. Audience can differentiate what is created and genuine, what is wrong and right, what is worth to follow and waste of time. Thus take steps to mix your Brand with credible and creative stuffs for a new beginning!